The art of communication is the language of leadership

– James Humes

Communication is the real work of leadership

– Nitin Nohria

Communication is the sister of leadership

– John Adair

The most important thing in communication is to hear what isn't being said

 – Peter Drucker

Leadership is an unbelievably hard communications job

– Paul Danos


– Henry Mintzberg

Listening can make the difference between a mediocre organisation and a great one

– Lee Lacocca

The less people know, the more they yell

– Seth Godin

Communication is what makes a team strong

– Brian McClennan

The art of effective listening is essential to clear communication, and clear communication is necessary to management succes

– James Cash Penny


StormConnect – consultancy within leadership communication

’Communication’ comes from the latin commūnicāre, which means «to share». Communication IS leadership, as leadership to a large extend is about sharing: to share a strategy amongst the employees; to make the strategy relevant to different employee groups while encouraging them to share a common vision that they can work towards; or to share the challenge of getting through the change or crisis that you’re facing. Despite the linguistic meaning of the word, communication however often results in the separation of organizational members and positions. Hence there is a need for a strengthened focus on internal connections in companies and organizations. Communication is a fundamental prerequisite for the relations emerging in social communities, and relations are key in order to achieve things and, in continuation of that, influence, affect and connect people – hence, communication and internal connections are the most important aspects of management and leadership.

StormConnect helps organisations and people establish these relations; helps them to connect. As an executive or manager you need to connect with yourself and your values, as personal and professional stability is important when leading an organisation or department with various paradoxes and challenges that needs balancing in the everyday; you need to connect with the employees or volunteers in the organization; the employees should connect with the strategy, the values, an upcoming or imminent change or crisis; or perhaps there is a need for you to have focus on and enable strengthening of connections between the employees.

Connections strengthen internal cohesiveness and make it possible to consider variations of worldviews in the organisational setting. By extension, a thought through leadership communication improves execution of internal strategies and initiatives. Connections are established and maintained via communication, which is the outset for the consultancy from StormConnect.

StormConnect offers services within two areas of leadership communication and organizational connectivity transcendental across the usual management levels:

1. One-on-one advisory on strategic, operational and tactical challenges within leadership communication – in terms of single actions or as long-term adviser.

2. Presentations for and sparring with boards or smaller leadership teams for inspiration and discussion on strategic approaches to leadership communication.

You can find StormConnect on LinkedIn, Facebook, Twitter and Instagram – access the pages via the buttons below. Thanks!


My name is Sebastian Storm. Throughout studies and employments I found an interest in and acquired the skills to accommodate internal challenges within the communication sphere – hence I founded StormConnect to specialize and offer advisory in this area.

Management, Strategy or Communication Consultant seem to be the popular and most used titles at the moment – but to abstain from any discussion concerning whether my choice of title is prestige related, the specific noun is up for grabs: consultant, advisor, partner, helper, or any other wording does not matter – it is the value of the professional connection and your organizational results that counts.

Do you have a question or do you want to discuss something? Call me on +45 28 70 92 61 or send an e-mail to, via the form below or my personal LinkedIn-profile.

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