The Inception of StormBlog

This first article poses intentions of and a contextual frame for the new blog, named StormBlog.


The intentions with this blog are threefold:

⦁    to share thoughts on leadership, organization and communication, as things make more sense in your own head when you have to make it (hopefully) understandable to others.

⦁    to spark a discussion about how and why organizations (or rather the people in them) do things the way they do – and other (perhaps) more appropriate possibilities for behaviour and action.

⦁    to serve as a platform for distribution of articles and content from my company, StormConnect – around which my next post will revolve – and earn interest from people who want to follow my company, either on this website or the company page on linkedin:

The Name

The name, StormBlog, is primarily chosen because of my lastname and due the same morphological structure as StormConnect (more on this linguistic detail in future posts!) – but it has another feature as well in its metaphorical meaning:
Besides my last name, the word ‘Storm’ is also a noun with a variety of definitions – here one from Wikipedia: “A storm is any disturbed state of an environment [..] affecting its surface [..]. It may be marked by significant disruptions to normal conditions such as strong wind [..] or wind transporting some substance through the atmosphere.”
In the same vein, I like to think of my input in this blog (and consultancy in StormConnect) as;

⦁    disrupting the “normal conditions”, i.e. the ways in which people, organizations and companies (or at least some of them) think about leadership, organization and communication

⦁    “transporting some substance (=meaning) through the [organizational] atmosphere”

Please follow this blog and my company to see if you agree.

Why the attention to ‘surface’?

I deliberately italicized three words in the citation above – affecting its surface – as this is an important issue in more of my perspectives. The phrase does NOT imply that I think of the three areas (leadership, organization & communication) as to be accommodated superficially (at all!) – but rather that they comprise inherent as well as acquired properties. More on this in a future post!

A ‘storm’ isn’t really a good thing to be associated with!

storm generally leads to negative impact on lives and property such as storm surge, heavy rain, flooding, lightning, wildfires, etc. (just think about the consequences after the American hurricanes, Katrina in ’05 and Sandy in ’12).

However, systems with significant rainfall can alleviate drought in places; heavy snowfall can allow special recreational activities to take place, e.g. skiing – things that would not be possible otherwise. This provides another and more constructive connotative contex for the word ‘Storm’ (just to have a backing now that I operate in a semantic universe :))


As you can sense, I find metaphors useful which is the theme for a future article, where I will present a comprehensive one within leadership – so stay tuned!


You’re welcome to follow, share and comment as I would like it to be a platform for professional discussions, disagreements, sharing of perspectives, discovery of new insights and approaches as well as other virtual interactions – please help me making it so 🙂 Thank you very much!

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